1. Overview & Commitment to Canadian Privacy (PIPEDA)
Goodbrainsca ("we," "our," or "us"), operating out of Toronto, Ontario, Canada via goodbrainsca.ca, respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy complies with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Ontario.
2. Information We Collect (Lead Capture & Inquiries)
We collect personal and business information that you voluntarily provide when you submit a Growth Audit request, contact form, or email inquiry, including:
- Contact Information: Your full name and email address.
- Business Details: Your company name, website URL, and the primary marketing or strategy service you are inquiring about.
- Technical & Usage Data: IP address, browser type, device type, referring pages, and interaction with our interactive calculators and service guides.
3. How We Use Your Information & CASL Compliance
In accordance with Canada's Anti-Spam Legislation (CASL), we only send commercial electronic messages (CEMs) when we have your express consent (such as when you submit our web form) or implied consent under a business inquiry:
- To deliver an immediate confirmation of your inquiry and prepare your requested Growth & Strategy Audit.
- To communicate with you regarding audience strategy, consumer insights, social listening, website creation, Google Ads, or Meta Ads services.
- Right to Withdraw Consent: You may opt out or unsubscribe from future communications at any time by replying "UNSUBSCRIBE" to any email or contacting us at Goodbrainsca@gmail.com.
4. Cookies, Google Ads & Meta Pixel Disclosure
To measure website performance and deliver relevant advertising, our website may use first-party and third-party cookies, tracking pixels, and analytics tags, including:
- Google Analytics & Google Ads (gtag.js): Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Users may opt out of personalized advertising by visiting Google Ads Settings.
- Meta Pixel & Conversions API (Facebook / Instagram): We may use Meta technologies to measure ad conversion effectiveness and build custom or lookalike audiences for remarketing. You can manage your social ad preferences inside your Facebook and Instagram account settings.
- Browser Controls: You can disable cookies at any time through your web browser settings.
5. Consumer Insights & Social Listening Data Ethics
In delivering our Consumer Insights and Social Listening services to small and medium-sized business clients, Goodbrainsca strictly analyzes publicly available, non-private digital conversations, public forum threads, public social media posts, search engine trends, and public reviews to identify aggregate market sentiment and category trends. We never access private accounts, private messages, or protected personal data without authorization.
6. Data Sharing, Storage & Security
We never sell, rent, or trade your personal information or lead lists to third parties. Your inquiry data is stored securely using encrypted web hosting and email servers (such as Hostinger and Google Workspace/Gmail) and is accessed strictly by authorized Goodbrainsca personnel to fulfill your request.
7. Terms of Use & Marketing ROI Calculator Disclaimer
All content, guides, and interactive tools (including the Marketing & Ad Spend ROI Simulator) on goodbrainsca.ca are provided for educational and illustrative planning purposes only. Projected leads, conversion rates, Cost Per Lead (CPL), and Return on Ad Spend (ROAS) are mathematical estimates based on user inputs and industry benchmarks; they do not constitute a guarantee of specific financial results, as paid media performance depends on market competition, offer economics, and ad spend.
8. Contact Our Privacy Officer
To request access to, correction of, or deletion of your personal data under PIPEDA, or for any privacy-related questions, please contact us directly at:
Goodbrainsca
Toronto, Ontario, Canada
Email: Goodbrainsca@gmail.com